Case Studies

This is the first week in writing about this case study, so I thought I write up a quick update on how it’s going. I’m causally testing on multiple traffic sources - pay per click, pay per view, and search engine optimization. I like test all three because it allows me to execute different models at the same time to see which one “sticks”... [Read more]

The next day, I built my website. I optimized the site to be search engine friendly, focusing more on silo architecture, keyword relevancy and proximity, and user-friendliness rather than keyword density and keyword stuffing. It’s not difficult to do this, because I already have a pattern memorized that not only gives my pages a good Adwords Quality... [Read more]

My first actions in tackling a market is to research what other affiliates are already doing. Not all markets are created equal. For instance, some markets are highly organized and there is a clear structure to Online marketing. Others are untapped markets, and so the first to hit that market will approach it in their favorite ways. I pulled up my favorite... [Read more]